Holland woman’s organic food company purchased by Kashi

Founder Veronica Lehman, of Holland, will continue to work and volunteer in Holland even as the Pure Organic headquarters are moved to Salono Beach, Calif. The company also hires in Michigan, works with Michigan organizations and donates to Michigan causes, none of which will change with the new ownership.

Pure Organic, a snack brand started in a Holland kitchen, was recently purchased by Kashi Foods.

Founder Veronica Lehman, of Holland, will continue to work and volunteer in Holland even as the Pure Organic headquarters are moved to Salono Beach, Calif. The company also hires in Michigan, works with Michigan organizations and donates to Michigan causes, none of which will change with the new ownership.

Pure Organic was previously owned by ProMax Nutrition.

The 10-year-old brand began in Lehman’s kitchen when her daughter — then 6, now 17 — decided to become a vegetarian.

“Pure was born out of a true and authentic desire to feed my child the best, most nutritious food. This is the foundation on which we have built the Pure brand,” she said in a YouTube video announcing the sale.

Pure Organic will continue to be available at all the same locations, and more, Lehman said in an email to The Sentinel.

Kashi brings resources and distribution to Pure Organic, which will allow the brand to launch more products and reach more people, she said.

“I am grateful and extremely pleased with the growth of Pure because it shows that consumers increasingly desire simple, real organic food,” Lehman said. “I love this because the more we support and grow companies committed to nutritious organic food, the better it is for people and the planet.”

Lehman will join the Kashi family and will continue to spearhead Pure Organic.

“I feel extremely excited about working with the Kashi team to continue to grow the Pure brand,” Lehman said. “I have always wanted to reach more people and improve more lives through nutritious organic foods.”

Read original article here: http://www.hollandsentinel.com/news/20160624/holland-womans-organic-food-company-purchased-by-kashi

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