From Chop’t to Sprig to Sweetgreen, the launch of healthy fast food joints are on the rise. But these places are still pretty expensive: Depending on where you live, meals can cost upwards of $10.
Kimbal Musk (yes, he’s Elon’s brother) wants to give people a fast food joint that’s both affordable and healthy.
This August, he’ll open a restaurant in Memphis, Tennessee where food costs $5 or less, he tells Tech Insider. Called The Kitchenette, the grab-and-go restaurant will serve mainly sandwiches, soups, and salads. The menu is still being finalized, but Musk hopes to offer options at a truly affordable price.
The first Kitchenette location will live in the visitor’s center at Shelby Farms Park, a 4,500-acre urban park and conservancy. Inside, The Kitchenette will look similar to a coffee shop, with a counter and a few tables. After people grab their grub, they can eat it on the patio or the Park’s giant lawn in front.
Musk hopes to launch more locations within Memphis and eventually nationwide, though there are no firm plans yet.
Musk worked with Elon in Silicon Valley before working in the food department. The brother initiated their very first tech company called Zip2 back in 1995. Later, they sold the company for 300 million US dollars. Later, they invested in a new program, which is known as PayPal. However, Kimbal moved to culinary school leaving the tech industry.
During the work in Silicon Valley, he learned a lot of things that lead to success. He learned to take risks and think decades into the future and this thing helped him in launching restaurants. He is trying to help Americans in eating healthier and better food.
The main ambition of Musk is to make a strong connection between local food and people. He wants to create a “real food culture.”
While talking to media, he said, “In last few years, you started eating while moving in cars, in front of TVs, in study rooms, and etc, which is very isolating. Actually, we connect through food and we got a chance to connect three times a day.”
Normal fast food is full of calories and low of nutritional value, he says. “People are overweight and starving at the same time,” he says. “It’s a tragedy for both the individual and society.”
His place will be different. Musk and The Kitchenette staff plan to work with local farmers and offer food made only with organic ingredients.
Read full article here: http://www.techinsider.io/kimbal-musk-is-opening-a-grab-and-go-restaurant-2016-6